Development trend of LED display in 2024

In 2022, as global market was stalked by a vicious economic downturn, most LED video wall manufacturers reported poor financial results. But as the saying goes, beyond the bitter end of winter lies the promise of radiant skies and thawing days. Following an economic upturn in 2023, the demand side, industry chain, and end market of LED video wall industry have regained vitality, empowering the total market size of LED video wall industry to further expand.

Overall LED Video Wall Market Picked up

On the demand side, while Chinese domestic market demand slowly warmed up, overseas markets enjoyed massive demands, especially in high-margin segments like outdoor rental and outdoor advertising LED video walls, benefited from the resumption of various activities in commerce, entertainment, and other sectors.

On the supply side, LED video wall manufacturers stayed vigorous in technological innovation and continually channelled efforts into research and development, further promoting the maturity of Micro/Mini LED technologies like COB and MIP, bringing down cost and boosting demand growth from the supply side.

The Rise of Outdoor LED Display Screens in the Retail Industry

With the continuous development and transformation of the retail industry, outdoor LED screens, as an emerging advertising medium, are gradually becoming an important tool for retailers to attract customers and enhance brand image.

With the continuous development and transformation of the retail industry, outdoor LED screens, as an emerging advertising medium, are gradually becoming an important tool for retailers to attract customers and enhance brand image. They are widely used in various scenarios such as commercial districts and shopping centers. Outdoor LED displays are becoming a key part of the digital transformation of the retail industry.

With the continuous advancement of technology, future outdoor LED displays will become more intelligent and multifunctional. It is expected that more innovative applications with augmented reality (AR), virtual reality (VR), and 3D display technology will emerge. These technologies will make outdoor advertising more vivid and attractive, providing customers with a brand new shopping experience.