The advantages and application of outdoor LED display

With the development of science and technology, the types of outdoor advertising also show a diversified trend. Walking in the city, in addition to the common bus advertising and shelter advertising, we will also see LED display advertising, big-name advertising, subway advertising.

1. Strong visual impact
   The advertising industry is developing very fast, so we can see all kinds of advertisements nowadays. For a large number of advertisements, it is difficult for people to identify what they need to know at the first time. Under such a premise, the brand wants to communicate its advertising content more effectively. In addition to making the advertising content more creative and attractive, changing the carrier of advertising is also an effective way. The outdoor LED display has a large display area and high clarity, which can make the picture more colorful and rich, bring a strong visual impact to the crowd, so that the advertising content can be more easily noticed and known by the crowd.
2. Good display effect For advertisers, the most important thing is to perfectly convey advertising content and enhance the value of their own brands. At present, the main means of communication is a variety of channels, such as television, newspapers and so on. Outdoor LED displays can also be used as a delivery route to display advertisers’ information in outdoor scenes. Outdoor LED displays are usually located in key locations in the city and can display advertising content in real time 24 hours a day, so that brand information can be spread to the greatest extent. For advertisers, the use of outdoor LED display to place their own advertising, can get better display results.
3. high touch rate outdoor LED display types are diverse, large area, and can enhance their attractiveness by changing the appearance of the way. Therefore, compared with other forms of media, placing their own advertising content on the outdoor LED display is more able to attract people to actively stay and watch, so it can further improve the arrival rate of advertising, thereby enhancing the value of the brand.

Scene application

Building curtain wall LED wall
Urban building curtain walls are mainly concentrated in the bustling areas of the city. Such a huge stock of building curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not been fully developed, and urban outdoor advertising resources are increasingly exhausted. In this case, the glass curtain wall is a new blue ocean. The scope of this field is very wide, such as city landmark buildings, municipal buildings, airports, automobile 4S shops, hotels, banks, chain stores and other glass curtain wall buildings with advertising commercial value.

Municipal engineering LED screen
By setting up LED displays in busy streets, large parks, large commercial centers, subways, highways and other transportation areas as well as at intersections of important municipal places, municipal departments can release information and publicity.

Sports event LED screen
The application of LED display in the field of sports venues is very important. It can provide real-time broadcast of the game and replay of highlights, so that the audience can better enjoy the game. At the same time, it can also provide slow motion replay to help referees make correct decisions, reduce unnecessary and necessary disputes, and can ensure that the result of the game is more fair and just. In addition, it can also be used for athlete introduction, competition results information display, commercial advertising and so on. LED full-color display has become a football field, basketball court, track and field and other modern sports venues essential facilities. With the development of the sports industry, the demand is still increasing.

Stage background LED screen
In various styles of performances and parties, LED display has become an indispensable tool to enhance the performance atmosphere and show better stage effects. On the one hand, the LED display can broadcast and replay the game, so that distant audiences can clearly enjoy the performance. More importantly, the LED display can be used to display stage effects, expand the performance space, and enhance the stage atmosphere. In the Spring Festival Gala, concert and other large-scale stage performances, the in-depth expression of the theme style of each program is extremely important.